1 July 2025, AMIE
When you cook your chicken tonight or enjoy your ribs, does it ever occur to you how the meat got from where the animal was raised and cared for to where it landed on your plate? The process is longer and more intricate than most consumers realise.
What consumers do feel is a rise in prices, the scarcity of certain products, or simply the contentment that meat is available in the shop, and they can just go and buy it.
The Association for Meat Importers and Exporters (AMIE) is the industry’s voice, ensuring that consumers have access to affordable, quality meat products. AMIE understands how crucial the sustainable transformation of the meat import and export industry is to South Africa’s sustainable economic growth and food security.
One of AMIE’s main strategic goals is to expand global access, which includes emerging producers ready to scale. As part of the National Development Plan 2030, the growth and development of value chains beyond commodities are emphasised, and AMIE aims to work towards achieving a sustainable sector.
Our pilot cohort has just successfully completed their programme and we celebrated this milestone and the continued commitment of our second cohort on the 19th of July 2025 in Sandton.
