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Our website login to all members will include access to the archived Stats and Newsletters for the year, as well as access to important news and progress.

Brief History Facts


AMIE was founded in 1996. The Association was founded due to a need by Meat and Poultry Importers and Exporters to have a mouthpiece to talk on behalf of the industry and to look after the interests of the members, as contained in the constitution.

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Our AMIE Application form is available on our website. Please note that our current Entrance fee is R5000 plus vat Once-Off and annual Subscription Renewal is R10000 plus vat.

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P.O. Box 1809
South Africa
Tel: +27 11- 8032058 Fax: +27 11 -8075691 ceo@amiesa.co.za

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Brazil poultry exports increase

São Paulo – Brazilian poultry exports increased in volume, but revenue was down in quarter one this year from the same period in 2013. According to figures released this Monday (14th) by the Brazilian Animal Protein Association (ABPA, in the Portuguese acronym), exports amounted to 950,200 tonnes from January to March this year, up 0.4% from January to March 2013. Revenues were down 11.5% to US$ 1.832 billion. According to the ABPA vice president for poultry, Ricardo Santin, the revenue dropped due to the appreciation of Brazil’s real and to a hike in the price of maize, the industry’s main input. Still, the executive said, the performance was good for the period. “The result is good because we have managed to export a higher volume than in early 2013. Revenues were lower, partly due to the exchange rate, but we have broken even. We want to see revenues go back up, but overall, our assessment is a positive one, we are within the target range,” said Santin. He noted there was an oversupply of product in the Middle East last year. In March, the industry exported 332,300 tonnes, up 0.2% from March last year. Revenues stood at US$ 640.9 million, down 14.3%. Out of all poultry products, which include chicken, eggs, ducks, turkeys, mallards, genetic material and fertile eggs, chicken meat accounted for 95.5%. Chicken meat exports fetched US$ 1.705 billion in Q1, down 11.5% from Q1 2013. The volume shipped was 907,300 tonnes, up 0.7%. The Middle East remains the leading Brazilian poultry export target area. From January to March, 332,000 tonnes were shipped to the region, down 4.6% from the same period last year. Exports to Asia, the second leading target, were up 7.5% to 270,500 tonnes. Sales to Africa increased by 1.7% to 125,300 tonnes. Sales to the European Union were down 0.8% to 101,000 tonnes. Exports of Brazilian chicken meat to the Americas amounted to 58,800 tonnes (up 6.1%), exports to non-European Union countries in Europe amounted to 18,900 tonnes (down 7.4%) and 536 tonnes were shipped to Oceania (up 18.6%) in Q1 this year. Egg exports saw a decline in revenues and volume. According to the ABPA, in Q1 this year 3,700 tonnes of eggs were exported, down 26.8% from Q1 2013. Revenues stood at US$ 5.2 million, down 41.5%. According to Santin, egg sales dropped because of higher domestic sales. “Eggs account for 1% of industry output, therefore minute changes in demand and sales have an impact on exports,” he said. The ABPA was founded in March this year to replace the Brazilian Poultry Union (Ubabef) through the merging of the Brazilian Association of Pork Manufacturing and Exporting Industries (Abipecs), which have since become extinct. *Translated by Gabriel Pomerancblum

media release

Media Release The article below refers: It confirms once again,AMIE’s oft repeated contention that South Africa’s protectionist policies have the potential to harm us in the form of retaliatory trade practices. The renewal of the special duty preferences applicable to many of our exports under the African Growth and Opportunity Act of 2000 (AGOA) is of huge value and importance to us,especially in times of poor economic growth and precarious negative trade account balances. Anti- dumping duties on USA poultry were enforced on poultry products when SA used the weighted average cost of production in determining import values,a method that has recently been discredited by the WTO. As we have said many times before,such restrictive trade practices are of great concern,are highly inflationary,and therefor negatively affect pricing to an entire population especially the hard pressed poorer segment of our people,and invite retaliatory measures,which themselves harm our fragile economy. Over the last few months,South Africa has unilaterally terminated bilateral trade agreements with a number of European Union countries. We have imposed large duty increases on European potato chips and initiated very onerous and unnecessary trade complications on imported pork meat-a clear and distinct barrier to trade.This list is by no means complete,as many other products have also been acted against,with further actions still pending. South Africa is currently investigating the possibility of imposing very high anti -dumping duties on bone in chicken cuts from a number of EU countries. If we continue to anger our reliable and traditional trading partners,we must expect repercussions that South Africans will eventually pay for. David Wolpert CEO, Association of Meat Importers and Exporters of SA Chicken council wants barriers lifted in Africa deal, TPP Published: January 21. 2014 3:36PM The National Chicken Council is asking the federal government to insist on easing restrictions on poultry products as conditions for renewing a South Africa trade pact and entering the Trans-Pacific Partnership. U.S. Trade Representative Michael Froman's office says it will try. The National Chicken Council is asking the federal government to insist on easing restrictions on poultry products as conditions for renewing a South Africa trade pact and entering the Trans-Pacific Partnership. The organization asserts that “dumping duties” — tariffs placed on American chicken the South African government believes was being sold below market price — have cost the U.S. industry as much as $100 million in lost revenues since 2000, spokesman Tom Super said. The group notes that dumping duties were recently found by the World Trade Organization to be unfair, as a dispute panel ruled against China and for the U.S. poultry industry in a virtually identical case. “Our industry believes that the United States should … aid the less developed countries of the world in improving their economies and the standard of living for their citizens,” NCC senior vice president and chief economist Bill Roenigk told the U.S. International Trade Commission earlier this month. “However, we believe that developing countries receiving aid or special preferences also have their responsibilities,” he said. “Chief among those are the obligations to treat all their citizens fairly and see that trade preferences benefit the greater good, not just the advantaged few, and to become good world citizens and to conduct themselves in accordance with the rule of law.” U.S. trade negotiators have discussed the antidumping duties with South African representatives and are working with them to “enhance two-way trade,” said Carol Guthrie, spokeswoman for U.S. Trade Representative Michael Froman. South Africa has been using the weighted average cost of production to determine the value of chicken rather than a market-determined cost methodology accepted in international trade, Super explained. As with beef, all parts of a chicken don’t bring back the same value, he said. The duties have been in place since the U.S. extended special duty preferences to many of South Africa’s exports under the African Growth and Opportunity Act in 2000, the NCC explained in a news release. The U.S. industry was sending about 55,000 metric tons annually to South Africa before then but has been shut out of the market since the deal was finalized, the organization stated. “I hope if they do renew it that U.S. poultry’s concerns are strongly considered and taken into account,” Super said. “If they are not, we will urge our members of Congress to vote ‘no’ because we’ve been unfairly shut out of this market for some time now.” The NCC’s plea comes as 11 U.S. senators led by Delaware Democrat Chris Coons and Georgia Republican Johnny Isakson sent a letter urging Froman to open markets to chicken as part of Trans-Pacific Partnership negotiations. American poultry products face restrictions and barriers in Canada, Australia, New Zealand and Japan, the chicken council noted. “The TPP represents a significant opportunity to expand U.S. chicken exports and bring increased economic benefits to chicken growers and companies across the country,” the senators wrote. “Your ongoing commitment to seek the highest possible standard agreement is appreciated.” Guthrie said the U.S. is “committed to achieving a comprehensive and ambitious outcome” for the TPP, including on poultry products. “We are actively engaging our TPP partners to reach satisfactory outcomes” on a range of tariffs and other barriers, she said in an email. - See more at: http://www.capitalpress.com/article/20140121/ARTICLE/140129975#sthash.83Sal27m.dpuf


AMIE Media Release In the light of the recent decision by the Department of Agriculture,Forestry and Fisheries (DAFF) to set limits to the amount of injected brine into chicken meat,and the resultant media reports,AMIE would like to make its views clearly known. AMIE is,and always has been,totally opposed to the blatant abuse of consumers by excessive brining and welcomes the new limits as set by DAFF.While we would have preferred even lower limits,which clearly would be in the interest of consumers,we believe that the recent decision by DAFF is very encouraging and will certainly reduce consumer abuse for commercial gain. We would like to point out that DAFF itself,in a media release dated 9 February 2011 (attached) described the practice as “abuse which is a threat to consumer safety and value for money”. It goes on to explain the “nutrient dilution caused by brining”,as well as stating that the practice results in“elevated salt levels which result in very high sodium levels that may pose a health risk for consumers.” It is clear that current levels of brining in South Africa are extremely harmful to consumers while at the same time represent commercial abuse of these same consumers. AMIE would like to again express its total support for any new measures that limit commercial greed in the interests of the health and welfare of SA consumers. We should point out that total brining volumes exceed 500 million litres per annum which is more than double the total annual chicken imports into South Africa. We applaud DAFF for standing firm and for having submitted notice of the new brining levels to our international trading partners via an official notice to the WTO. We urge DAFF not to bow to the pressure being exerted by certain local poultry producers whose aim is to have the new limits raised. The local chicken fraternity seems to be divided on this issue and AMIE supports the view of those local producers in favour of the new levels or even zero brining. We urge the department to implement its ruling as soon as possible in order to restore some moral,ethical and safety values in the market place,values that have been missing for a number of years while such abusive practices have been in existence. David Wolpert CEO, Association of Meat Importers and Exporters of SA

AGM 2013 CEO's Report

28 November 2013 CEO’S REPORT FOR THE YEAR ENDED SEPTEMBER 2013 In my report in 2012, I said the following: “Looking back at the last year the words that come to mind are-tough,frantic,hostile,challenging,demanding,busy,threatening,and most important of all,successful and encouraging”. If that was 2012 then what adjectives do I use to describe 2013? I think I should add the words “ugly, exhausting and frustrating. 2013 has been dominated by two issues-the ongoing “chicken wars” and the difficulties surrounding PRRS restrictions. The year had barely started when the predictable attack came-in the form of a customs duty increase application for 5 categories of chicken imports from non EU countries. It came with the usual hostility and insults from both SAPA and local poultry players. It was, of course, accompanied by a host of lies, exaggerations, innuendo, untruths and half- truths. And just who was attacking imports so vociferously? - An increasingly desperate industry aiming to punish SA consumers for its own business woes caused predominantly by its own failings created by adhering rigidly to a faulty business plan. Their fragile plan is based on massive production and sales of Individually Quick Frozen Chicken (IQF) drowning in injected water-sometimes as much as 43% of the chicken is water. These unsightly botoxed products have been used for many years by an industry devoid of any realistic plans based upon overcoming its own self-created woes, or meaningfully addressing the real economic challenges facing most industries and businesses in this country today. Of course, ITAC showed its usual partial and obstructive side, making life very difficult for us.Or is ITAC merely inefficiently run? Either way there is a huge price that is extracted. We went into counter attack mode, and found a very respectful media who, by and large gave us a fair hearing. Our media campaign,consisting of interviews in the press,radio and tv (and who could forget Georg Southey giving Mr. Kevin Lovell a sound beating on Carte Blanche?),a barrage of letters to the press,numerous press releases,a cartoon and information media campaign,and successful press conferences.There was also much political lobbying-not enough if truth be told. Our top legal team also played a prominent role in our battles, which included laying a complaint with The Competitions Commission. Our media campaign was so successful that at a Parliamentary Portfolio Committee hearing a few months ago, SAPA openly admitted that it had lost the media war.They have, in fact, been instructed not to debate with us in the media anymore. They have however used well planned manipulative tactics in media interviews, and remain dangerous foes. In addition, a ratings agency gave us a 52-48 point victory in a series of radio debates. Members, loyal as always, joined in to help finance our battles via a voluntary poultry levy-but more about that later. SAPA, with its budget of multi millions, had a huge cost overrun and turned to its members to help it out of the hole.AMIE, with a much smaller budget, managed its finances and costs admirably. In the end, and predictably, duties were increased, but by much lower percentages than were applied for.How much did we save the industry by our bold and resilient defence? Of course, subsequent to the financial year end there has been the initiation of an anti- dumping action against three EU countries.We are currently busy with our response. There has also been a lot of noise emanating from SAPA about SPS related attacks on imports. It has not been all defensive though-we also brought the brining issue clearly into the public eye, and the authorities are currently investigating enforceable brining limits. We will keep up the pressure in this area, local industries extremely vulnerable achilles heel. A few years ago AMIE was a small and semi-representative Association that was well run, but reactive. Today we are a fairly large, representative Association that is very pro-active and punches above its weight. AMIE has really shown itself as a force to be reckoned with, something we can all be intensely proud of. Then there has been the ongoing PRRS saga. Saga is an appropriate word to describe the PRRS issue. Mike Burger has been AMIE’s representative on the PRRS technical committee and has been involved in dozens of meetings and interactions with DAFF and also our trading partners.Mike will lead a separate discussion on PRRS and the updated situation a little later. Membership At the end of the financial year we had the following paid up members: Ordinary members 34 Associate members (Offshore) 29 Honorary Life member 1 Total 64 This is a far cry from the total membership of 35 a mere five years ago. There has been a noticeable growth in offshore membership over the last few years. Executive Committee The year ended with seven executives serving on the committee, as per the constitution. Meetings during the Year A large number of meetings were attended during the year by the Executive team. This includes six formal Executive meetings, RMIF, RMLA, and MIMC meetings, as well as numerous meetings with customs and veterinary officials, and foreign embassy representatives.There were also a number of Industry Working Group meetings and consultant briefings and feedback meetings related to the PRRS and anti-dumping actions. A large amount of time was also spent in meetings and planning sessions with our legal team and consultants. We also addressed two parliamentary portfolio committee meetings, and met with the Competitions Commission on a few occasions. All in all, it was a very hectic year. Market Access This aspect of our responsibilities has shown moderate success with lots of frustration. We have found DAFF to be very slow in this area, citing staff problems and delays by exporting countries as the main reasons. Of late though, negotiations for poultry imports have commenced with Ukraine, and discussions on MDM from the USA have commenced. Communication and Website From an average of two or three incoming emails and calls per day, the AMIE office, has, in tandem with our growing membership, become extremely busy, with many issues and queries reaching us on a continuous basis. The general level of communication between us and members all over the world is extremely high. Our aim in this area is to be constantly available and we have an average response time of less than 24 hours. We have distributed 6 newsletters over the last 12 months, and also posted them on our website. We have also developed good relationships with a number of overseas associations as well as their local embassy officials. I would like to highlight our Brazilian, German, Australian, American, EU and Canadian associates and friends in this regard. Our website, which is now five years old, is also experiencing growing traffic. Currently the site sees about 15-20 visitors per day. The site is updated regularly with statistics, newsletters, newsflashes and any membership changes. This year it is my intention to make it more “newsy”-I think that I have done a poor job in this regard. Compliance This issue is very important to us.We are aware that non compliance is a matter of great concern to our members, and it is important that the playing fields are leveled. We receive reports from time to time about non- compliance in the industry and follow these up rigorously. Regular interactions with both SARS and DAFF are held in order to address these issues. Bacteriological and General Testing AMIE has been involved in numerous discussions with DAFF regarding inconsistencies and what we believe to be unnecessarily strict regimens related to testing procedures. We are fully aware of problems in the implementation of testing protocols, the slow production of results, and in certain cases, an unacceptable rejection rate. We cannot yet claim success in this area, but we will persevere. MMA (Minimum Market Access) In 2011, Amie applied for a reallocation of the quotas for sheep meat from SACU countries to historical importing countries (i.e. non SACU). Our request was initially denied on the grounds that no changes would be considered while world trade negotiations (the Doha round) are still in progress, and also that any reallocation would have to include all products subject to such quotas. However, after much perseverance, and support from the RMIF, this was granted, to be phased in over a three year period, commencing in 2013. This year saw the first of these reallocations, with the second tranche becoming effective in 2014. Statistics Import stats play a meaningful role in our lives, and form the very basis of the repeated attacks against us, so we need to be sure of our facts. Herewith summary details of the latest 12 months available to us: August 2013 Total imports for the month were 32333 mt, compared to last year’s figure of 40860 mt, and volumes were more than 2000 tons down on last month (July).Over a 12 month period until AUGUST 2013 the figures are 4% above last year. Chicken imports excluding MDM and gizzards were, at 12085 mt, well below average, but cumulatively 6% above last year. Comparisons of 12 months cumulative figures with last year: Pork Ribs---up 9 % Mutton offal—down 6 % Whole chickens—down 25 % (incl. carcasses) Boneless chicken—down 14 %. Chicken offal—up 17 % Bone-in chicken—up 13% Chicken MDM –up 1 % Budgets/Financials Budgets for the coming financial year are in your packs, and I will take you through these documents, and be happy to answer any questions that you may have. Monthly income and expenditure accounts are prepared and variances to budgets monitored closely.These are discussed at every Executive Meeting. Amie’s accounting is well controlled, as confirmed by our auditors. Finances We currently have approximately R6m, in the bank (Mostly in a money market account, with a small balance in a market link account). (The only debtors we have are levy funds, while our only liabilities are our audit fees for the year and a small vat amount). I will explain the breakdown of these funds as well as the collections and usage of the various levy inflows. Our accumulated funds seem large, but we will have to pay out a lot of money on anti-dumping legal fees and costs, and we always need to consider our financial model carefully. All our bank accounts are audited in detail. We will always ensure, with the loyal and willing support of our industry, that we have sufficient funds to meet all challenges and attacks. Meat Levy We have collected a total of just over R800, 000 in red meat levy funds over the 12 month period from October 2012 to September 2013. This is a slight misnomer in that approximately R200000 was owing to AMIE at year end. The levy is a statutory measure and is legally enforceable. Outsourced Expertise In our constant quest to achieve a high level of professionalism in all that we do, while meeting challenges with vigour and expertise, we have appointed the top consultants in various fields, as well as the best legal brains in the country.A number of these experts are here today. The Future We are going to be vilified and attacked, with perhaps even greater energy than before, by a very frustrated local poultry industry, as well as some other local industries. We are a threat to them because we have become powerful and efficient, but we seem quite able to always rise to the occasion. We would much prefer to live in harmony and cooperation with our local counterparts, but if they refuse to do so, we will always be ready for them. Thanks A word of thanks to the Executive Committee Members, who, at their own cost, attend Executive and other meetings, and unstintingly give of their time to attend to AMIE. I would like to express a special word of thanks to our Chairman, Anthony Schneiderman. I would like to thank all members for the way you communicate with me and the respect you always show me. After five years this industry has grown on me. It is a far cry from my previous experiences in another industry, but just as tough and ruthless at times. David Wolpert
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